{"id":17035,"date":"2026-08-18T21:53:20","date_gmt":"2026-08-18T19:53:20","guid":{"rendered":"https:\/\/www.mattiaurlotti.com\/?page_id=17035"},"modified":"2026-09-04T18:01:59","modified_gmt":"2026-09-04T16:01:59","slug":"direzione-artistica","status":"publish","type":"page","link":"https:\/\/www.mattiaurlotti.com\/en\/direzione-artistica\/","title":{"rendered":"Art Direction"},"content":{"rendered":"
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ART DIRECTION & VISION<\/h6>\n\n\n\n

The shape of the space, the coherence of the sign.<\/h2>\n\n\n\n

From interior design to digital presence: visual direction and signature identities for high-aesthetic projects.<\/p>\n<\/div>\n\n\n\n

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01 \/ SPATIAL DESIGN & EXHIBITIONS<\/a><\/h5>\n<\/div>\n<\/div>\n\n\n\n
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02 \/ BRAND IDENTITY & WEB<\/a><\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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ART DIRECTION<\/h6>\n\n\n\n

01 \/ Spaces & Installations<\/h2>\n\n\n\n

Aesthetic consulting, spatial staging, and an enduring dialogue between matter, light, and built space.<\/p>\n<\/div>\n\n\n\n

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We define the character<\/strong> and theatmosphere of interiori environments<\/strong> by balancing surfaces, palettes, lighting, and fine art. The Studio works alongside architects, private collectors, boutique hotels and exhibition spaces to create immersive perceptual paths, whereartistic integration<\/strong> enhances architectural volumes<\/strong>.<\/p>\n\n\n\n

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RESIDENTIAL & HOSPITALITY<\/h5>\n\n\n\n

Selection and placement of signature works, material styling, and color harmony for exceptional interiors.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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Exhibition Spaces & Galleries<\/h5>\n\n\n\n

Visual flow design, contemporary art exhibition staging, and gallery layout direction.<\/em><\/p>\n<\/div>\n\n\n\n

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Site-Specific Interventions<\/h5>\n\n\n\n

Conception of custom artworks and installations engineered to engage with natural light and interior surfaces.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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REQUEST A SPATIAL CONCEPT \u2192<\/a><\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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ART DIRECTION<\/h6>\n\n\n\n

02 \/ Brand Identity & Web<\/h2>\n\n\n\n

Art direction for visual identities and digital platforms for a perfect combination of aesthetics, exclusivity, and effective communication. <\/p>\n<\/div>\n\n\n\n

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We shape theimage<\/strong> and digital presence<\/strong> of ateliers, professionals and brands, directing audience perception through meticulous detail<\/strong> and metacommunication<\/strong>. An editorial approach that combines typographic rigor, minimalism, and fluid digital architecture.<\/p>\n\n\n\n

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Visual Identity & Branding<\/h5>\n\n\n\n

Consulting and creation of logos, typographic systems, color palettes, and coordinated visual guidelines.<\/em><\/p>\n<\/div>\n\n\n\n

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Bespoke Web Platforms<\/h5>\n\n\n\n

Design and optimization of websites, conceived as digital extensions of the atelier or professional<\/em><\/p>\n<\/div>\n\n\n\n

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Editorial Direction<\/h5>\n\n\n\n

Consulting and supervision for visual materials, monographs, catalogs, and prestige print collateral.<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

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REQUEST A CONSULTATION<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Behind the vision<\/h4>\n\n\n\n

Visual artist, author and art director.<\/strong><\/p>\n\n\n\n

His research investigates the boundary between image, matter and the written word.<\/p>\n\n\n\n

Through the Studio and the URLO brand<\/strong>, he translates ideas, visions and form into artworks<\/strong>, texts<\/strong> and visual curation<\/strong> for spaces and brands.<\/p>\n\n\n\n

ABOUT & CONTACTS \u2192<\/a><\/h6>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

DIREZIONE ARTISTICA & VISIONE La forma dello spazio, la coerenza del segno. Dall’architettura d’ambiente alla presenza digitale: regie visive e identit\u00e0 d’autore per progetti ad alto valore estetico. 01 \/ SPAZI & ALLESTIMENTI 02 \/ BRAND IDENTITY & WEB DIREZIONE ARTISTICA 01 \/ Spazi & Allestimenti Consulenza estetica, allestimento e dialogo continuo tra materia, luce […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-17035","page","type-page","status-publish","hentry"],"blocksy_meta":{"page_structure_type":"default","styles_descriptor":{"styles":{"desktop":"[data-prefix=\"single_page\"] {background-color:rgba(227, 225, 226, 0.94);background-image:none;} [data-prefix=\"single_page\"] [class*=\"ct-container\"] > article[class*=\"post\"] {--has-boxed:var(--false);--has-wide:var(--true);}","tablet":"","mobile":""},"google_fonts":[],"version":8},"background":{"background_type":"color","background_pattern":"type-1","background_image":{"attachment_id":null,"x":0,"y":0},"gradient":"linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%)","background_repeat":"repeat","background_size":"auto","background_attachment":"scroll","patternColor":{"default":{"color":"#e5e7ea"}},"overlayColor":{"default":{"color":"CT_CSS_SKIP_RULE"}},"backgroundColor":{"default":{"color":"rgba(227, 225, 226, 0.94)"}}},"content_style_source":"custom","content_style":"wide","vertical_spacing_source":"custom","content_area_spacing":"bottom"},"_links":{"self":[{"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/pages\/17035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/comments?post=17035"}],"version-history":[{"count":9,"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/pages\/17035\/revisions"}],"predecessor-version":[{"id":18010,"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/pages\/17035\/revisions\/18010"}],"wp:attachment":[{"href":"https:\/\/www.mattiaurlotti.com\/en\/wp-json\/wp\/v2\/media?parent=17035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}