THE STUDIO
Architectures of matter and word.
A single conceptual identity expressed through matter in architecture, the written word across media, and vision within brand culture. Mattia Urlotti Studio partners with designers and contemporary enterprises to shape projects of elevated aesthetic and artistic value.
The Studio does not decorate walls, pixels, or the printed page: it structures meaning. We believe that contemporary spaces are oversaturated with ephemeral imagery, hollow words, and standardized solutions. Our response is conceptual and visual rigor combined with artisanal discipline: an equilibrium between the pursuit of the essential and the celebration of form.
Each textured artwork and every fine art photograph bearing the URLO® brand is a silent yet resolute manifesto, conceived to anchor the gaze and inhabit the space —leaving an enduring mark.
Likewise, the written word is not an accessory: it forms the backbone of our vision. We curate and develop editorial projects and authorial narratives with the same depth and meticulous precision we apply to our artistic practice.
Our brand advisory stems directly from this convergence of visual and textual marks. We support contemporary enterprises in translating their identity into an autonomous, enduring, and distinctive cultural entity.
Trends fade; we design what endures.


THE COLLECTIONS
01 / Fine art photography
Limited-edition photographic projects that investigate geometric rigor, urban silence, and visual subtraction as elements of architectural definition.
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THE COLLECTIONS
02 / Textured painting
Artworks born from an exclusive technique of chromatic layering and tactile gesture, capable of changing with the light and interacting with the volumes of the living space.
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THE COLLECTIONS
03 / Installations
Site-specific installations and visual interventions designed to redefine the relationship between light, space, and presence in contemporary architecture.
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WRITING
01 / The book
Ti scatto una parola. Percorsi di poegrafia. An illustrated volume, a visual manifesto of the dialogue between photographic language and poetic imagery.
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WRITING
02 / Commissions
Critical essays, curation of art catalogs, and editorial projects for contemporary publications, brands, and organizations.
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WRITING
03 / Journal
Chronicles of visual research, notebook of the Studio and the cultural archive of Poegrafia and the PoeBlog.
Latest article:
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ART DIRECTION
01 / Space
Aesthetic consulting and styling for exhibition spaces, hospitality, and private residences. We define the character and identity of environments, harmonizing colors, materials, lighting, and furnishings.
CURATE YOUR SPACE'S IDENTITY
02 / Identity
Art direction for visual identities and web platforms. We design and optimize the digital presence of brands and professionals, combining aesthetic precision, structure, and strategic vision.
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THE FOUNDER
Mattia Urlotti
Visual artist, author and art director.
My research investigates the boundary between image, matter and word.
Through the Studio and the URLO® brand, I translate ideas, visions, and form into artwork, text, and visual curation for spaces and brand identities.
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HERITAGE AND POEGRAFIA
The roots of URLO
Rooted in the ongoing research of Poegrafia, the Studio translates conceptual inquiry into tangible form. Decades of solo exhibitions, awards, and institutional publications underpin the work—affirming its enduring cultural and material significance.
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01 /
EXHIBITIONS & Events
• (Con)(Di)(Visione) at Galleria Del Monte-Palazzo Busetti, Reggio Emilia – 2022
• Solo exhibition at Paggeria Arte, Sassuolo – 2023
• 20 (Solo Retrospective) at Il Mercato Eat&Meet, Reggio Emilia – 2025
02 /
AWARDS & RECOGNITIONS
• International Award “Michelangelo Buonarroti” (Poetry) – 2021
• Literary Award “Solopoesia”, Turin – 2021
• International Award “City of Acqui Terme” (Photography) – 2023
03 /
Publications & MEDiA
• “Ti scatto una parola” – Percorsi di poegrafia (ed. Albatros) – 2020
• “Se Scrivendo – Bookshow”", Canale Italia, episode no. 1450
• “Culture and Entertainment” feature in “Il Resto del Carlino” – 2024
View the complete archive
COLLABORATIONS AND COMMISSIONS
Bring an authorial signature to your next project.
For Architects & Interior Designers
Trade price lists, technical specifications, and space design support.
For Collectors
Unique works and limited editions with certificates of authenticity.
PRESS & EDITORIALFor requests for essays, critical texts, or editorial contributions: press@mattiaurlotti.com
Created with &
by Mattia Urlotti Studio




